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How To Create A Best-selling Assortment Every Time

How-To

October 19, 2018

By Anna

How To Create A Best-selling Assortment Every Time

In an industry that is highly driven by what’s hot and new, it’s important to understand your market and determine which assortments are worth investing in. But it’s easier said than done, especially in an extremely volatile environment with a generation of consumers who are equally fickle-minded and constantly seeking the next best thing. So […]

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Are Leggings Still The New Denim Jeans?

Industry

June 29, 2018

By Anna

Are Leggings Still The New Denim Jeans?

Denim jeans have got a new trend riding on its hemlines. Since 2016, this classic, laid-back staple’s position on the fashion leaderboard was threatened by the rise of leggings and yoga pants, no longer relegated to the gym but worn almost everywhere besides to prom. Blame the new casual kid on the block – Athleisure. […]

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The 3 Habits of Highly Used Discounting Strategies In Retail

Fashion

June 14, 2018

By Anna

The 3 Habits of Highly Used Discounting Strategies In Retail

Fashion consumers today have been spoiled rotten. Spoilt for choice, spoilt by low product prices…but it was not always the case. Once upon a time, consumers were presented with less options and portrayed more brand loyalty, hence possibly spending more on fashion. With the onslaught of fast fashion and rise of online shopping, it gave […]

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The Evolution of The Luxury Fashion Market

Industry

June 8, 2018

By Anna

The Evolution of The Luxury Fashion Market

The luxury market is in for a demographic transition. As consumer behaviours are shifting towards a more digital and experiential trend, emerging and established luxury brands are realising the need to reinvent themselves constantly. Just a mere decade ago, the premium market was dominated by baby boomer and Gen X consumers – those born after […]

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The Manufacturing Game

Industry

June 1, 2018

By Anna

The Manufacturing Game

Take any piece of clothing in your wardrobe and read the label. Chances are, it will read “made in China” or “India” and “Vietnam”. Not to be confused with merchandising that deals with selling products, fashion manufacturing is about assembling and constructing products. Consider a factory that produces clothes and sells them in bulk to […]

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Giving Off Shoulders The Cold Shoulder

Trend

May 23, 2018

By Anna

Giving Off Shoulders The Cold Shoulder

When the off shoulder surfaced in 2015 on the runways of Proenza Schouler and Prabal Gurung and became one of Spring/Summer 2016’s major trends, it wasn’t the first time. In fact, this style has been a fan favourite since the early 19th century. Same goes to the cold shoulder trend, a modest variation of the […]

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A Wedding Dress Fit For The Millennial Bride

Industry

May 17, 2018

By Anna

A Wedding Dress Fit For The Millennial Bride

The royal wedding between Prince Harry and Meghan Markle has caused a frenzy, and it’s not about the lemon elderflower cake nor the romantic white rose bouquet. Brides all over the world are waiting with bated breath for the grand reveal of THE DRESS. The mass-market, however, is not holding any breath and clamouring for […]

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The Aftermath of Boohoo’s Acquisitions

Industry

May 11, 2018

By Anna

The Aftermath of Boohoo’s Acquisitions

Boohoo is unstoppable. The UK-based online fashion retailer has seen soaring sales and share prices over the past year, catering to a younger demographic with its relatively low prices and on-trend collections. Known as ultra-fast fashion, their business hinges upon the “test and repeat” model, which meant market-testing a wide range of items on its […]

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Do Millennials Really Call The Shots In Fashion?

Industry

April 25, 2018

By Anna

Do Millennials Really Call The Shots In Fashion?

It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]

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Should You Only Stock Up On Bestsellers?

Industry

April 12, 2018

By Anna

Should You Only Stock Up On Bestsellers?

How would the fashion industry look like if they only focused on best-selling apparel? Skyrocketing sales? To a certain extent. Less promotions needed? Perhaps. But how would the runways look like? Here’s a sneak peek. Best- selling tops from Boohoo Best-selling pants from Topshop Best-selling dresses from Missguided These are just some examples of what […]

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