Retail Apocalypse: Good News For E-Commerce?
The great retail apocalypse looms over the global industry, sending retailers in a frenzy. But what exactly is this phenomenon? It refers to increased closure of brick-and-mortar stores, especially among retail conglomerates. This renders brand and retail owners terror-stricken at the impending doom of their stores, with big brands like Gap shutting down over 200 […]
Are Leggings Still The New Denim Jeans?
Denim jeans have got a new trend riding on its hemlines. Since 2016, this classic, laid-back staple’s position on the fashion leaderboard was threatened by the rise of leggings and yoga pants, no longer relegated to the gym but worn almost everywhere besides to prom. Blame the new casual kid on the block – Athleisure. […]
Is The Maximalist Trend Doing Well Commercially?
The maximalist trend is synonymous with major fashion houses such as Gucci, Versace, Moschino, etc. And for years, minimalism ruled the fashion industry and mass media with it’s soft and muted aesthetic. Then, when Alessandro Michele became Gucci’s Creative Director in January 2015, the rebirth of Gucci began. Within a few months, Gucci exploded in […]
Tapping Into The South Korean Fashion Industry
Asian and Western cultures are two worlds apart, and we do not just mean geographically. Each regional market has a distinctive style of their own. However, one particular Asian country that is synonymous for their quirky and notable fashion scene is none other than South Korea. Source: South China Morning Post The South Korean fashion […]
The Current Modest Wear Scene
Modest fashion is an upcoming market segment that could potentially cause a disruption in the fast fashion industry due to its evident void in the market. Generally known as non-fitted clothes that reveal minimal skin, modest fashion however, should be not be mistaken as Muslimah fashion. Having said that, with Muslimah fashion causing more ripples […]
How Buyers Can Do Comparison Shopping with Data
A decade ago, trends had a longer life cycle. As per the fashion trickle theory, trends ‘trickled’ down from couture to high street, starting from the rich and famous. Think of it in a pyramid form. A trend would be adopted as it slowly moves its way down to designers, contemporary and high street. By […]
The 3 Habits of Highly Used Discounting Strategies In Retail
Fashion consumers today have been spoiled rotten. Spoilt for choice, spoilt by low product prices…but it was not always the case. Once upon a time, consumers were presented with less options and portrayed more brand loyalty, hence possibly spending more on fashion. With the onslaught of fast fashion and rise of online shopping, it gave […]
Is Uniqlo Overshadowed By Trendy Fast Fashion Brands?
Source: Uniqlo “Made for all” is a slogan that Uniqlo lives by and a quick browse through their extensive collection of attire would prove just that. The established Japanese clothing brand is no stranger to the world of apparel, having been in the business for more than a decade. Step into any Uniqlo store and […]
Pre-Raya Season: The FashionValet Raya Collection
Unlike markets across the world that shift and strategise their collections around the four seasons, fashion in Malaysia revolves around festive seasons. The market here reflects the country’s multiracial society that commemorates different occasions. A few months back, the focus was on Lunar New Year. This time around, all eyes are on the upcoming Raya […]
The Evolution of The Luxury Fashion Market
The luxury market is in for a demographic transition. As consumer behaviours are shifting towards a more digital and experiential trend, emerging and established luxury brands are realising the need to reinvent themselves constantly. Just a mere decade ago, the premium market was dominated by baby boomer and Gen X consumers – those born after […]
The Manufacturing Game
Take any piece of clothing in your wardrobe and read the label. Chances are, it will read “made in China” or “India” and “Vietnam”. Not to be confused with merchandising that deals with selling products, fashion manufacturing is about assembling and constructing products. Consider a factory that produces clothes and sells them in bulk to […]
Bikinis or One Piece Swimsuits? Analysing The Swimwear Market
Summer is only a few weeks away, and buzz about the season’s swimwear is spreading. While we do know that the swimwear market is projected to reach USD 276 million by 2022, that only gives a macro level view. In a world of e-commerce, the market is intertwined. Even though smaller swimwear and beachwear brands Seafolly […]
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