The Revival of the Noughties
Love it or hate it, the inevitable nature of recurring trends is always around the corner. What consumers choose to wear now is always a trend from the past, recycled and revamped for a contemporary look. Nostalgia plays a big role in how some former trends are dug up and reinvented to fit in with […]
Eyewear Frame Trends: Asia vs Europe
Just as the fashion industry is innovating and growing, the eyewear industry is doing the same. In 2016, the global eyewear industry was valued at $121 billion and forecasted to reach $136 billion by 2021. The rise of trendy frames, sunglasses and cosmetic contact lenses have catapulted eyewear to greater heights. Now, the eyewear industry is […]
Has Streetwear Infiltrated The Luxury Scene?
For the longest time, luxury brands have always exuded a strong sense of exclusivity. The limited supply and detachment from the mass market created a facade of an almost “exclusive club” eligible for an extremely niche circle. However, strong competition has always prevalent in the fashion industry, and the luxury market is no exception. What […]
Mid-Year Trend Report: A Summary of Dresses
Source: Glowsly As temperatures ascend, more consumers are inclined to the versatility of dresses. Often a pinnacle of femininity, dresses are often an important selection for any retailer or brand with a womenswear section. Being one of the few categories that is almost exclusive to womenswear, it is crucial to understand the demands and shifts […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
The Raya Roundup: How Smaller Businesses Strategised Their Collections
Previously, we studied FashionValet’s Raya collection, and it gave a quick glimpse of the Raya scene in Malaysia. The household name carried a wide array of brands, offering trends like statement tops and stocking up on the colour pink for this year’s Raya season. However, FashionValet is just one of the many retailers competing in […]
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