5.1 Introduction to shipping

Here comes the most tedious part of the business, shipping and logistics. Most people tend to underestimate the importance of this process. But shipping and logistics play a big role in the customer journey, especially online and how you plan this process can really impact the cost and margins of your products.


Shipping and logistics would typically be handled by a logistics manager who is in charge of storing and distributing the products. They will oversee the general shipping and delivery processes such as planning when the products would go out, tracking deliveries and keeping records in the warehouse.