6.5 Marketing post-mortem

Marketing Post-Mortem

It is important to analyse and review the performance of your marketing attempts to gain a clear outline of the outcome. Was your previous marketing strategy a success or a failure?

Use this post-mortem marketing template to measure the outcome of your campaigns and efforts. Alter the points from the template to best fit either your offline or online marketing campaigns. This practice allows you to quickly identify your strong suits and also to avoid and learn from mistakes. It will also help you map out a more cohesive strategy for future campaigns.