Glossary of key terms

Sell-through – Sell-out; Dividing the number of sold units over the total opening units within a data set

Sales – Purchase from consumers

Intake – Orders from the manufacturers

Stock – Existing inventory

Core range – A range of products that consist of basic, everyday wear

Commercial  – Business or trade

Stakeholders – Key people in the organisation; Any decisions made for the brand will serve an impact for these people