6.1 Role of a marketer

As a marketer in retail, your job is to ultimately focus of the branding and advertising of your brand, products or even collections. The basis to every marketing role is to ensure that the message you are trying to deliver reaches and attracts the right audience for your brand, with the end goal of driving sales. A marketer would also be required to keep a close eye on current trends in order to relate it to your marketing efforts.


After all, your merchandising, buying and designing efforts will remain redundant if no proper launch and marketing planning is executed. Here are some of the actions you can take on as a marketer to get your brand’s products from the warehouse to actual customers.