A beauty box subscription company that takes pride in delivering the newest and iconic beauty products to their customers.
The client frequently needed to keep updated with new launches from multiple brands to deliver the newest, best selling or trending products to their customers. It was manually tracked through newsletters, monitoring e-retailers and even browsing offline retail stores. The process was time consuming and was not an effective use of their resources.
The client used Omnilytics’ Trends Performance to monitor new launches on a global scale. They further validated the performance of the launches by refining their search to view only items that had been sold out, which showed a clearer indication of popularity. From then, the client used the keyword function to identify if the same products have been launched in their local market.
With Omnilytics data, the client was able to quickly monitor new launches and pinpoint monthly product ranges, identify opportunities and understand key market trends. Time spent collecting information from multiple data points was greatly shortened and channelled to support other departments.
“Omnilytics helps us keep pace with product launches and trends around the world. Our team uses Omnilytics on a daily basis. Having access to this information has saved us time so we can focus on the important business decisions and operations.” – COO