Introducing the Unified Fashion Journey
Building and marketing a fashion assortment involves piecing together different steps of the business, each with its own challenges and limitations. For every business, the goal every season is to maximise profit and anything that deters that goal should be kept to a minimum. With this goal in mind, Omnilytics has developed a methodology that […]
Merchandising in a Recession: Core Assortment Strategies
In times of recession, cash-efficient merchandising is absolutely necessary for survival. Coming out of the Covid-19 pandemic, brands and retailers must now completely rethink merchandising in the new economical climate. With consumer confidence at an all-time low, purchases will be highly considered. Because of this, brands need to ensure they are offering a substantial core […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.