Market Insights Made Easy for Speed and Precision
With the recent mass digitisation of fashion retail due to the pandemic, merchandisers, buyers, and designers are increasingly relying on insights to power decision-making. The need to move away from gut feel to actionable insights is becoming more urgent given the high level of competition in online trading. For many brands and retailers new to […]
Year-End Sales Tactics to Push Sell-Through
As we edge closer to December, fashion brands and retailers are anticipating another major retail event – the year-end sales. Aside from Black Friday and Single’s Day, the year-end sales are a long-standing promotional tactic used by retailers to clear remaining inventory of the season or a final push to hit sales targets for the […]
The Art and Science of A Fashion Range Plan
A range plan is one of the most important planning documents for a designer or merchandiser in fashion retail. It acts as a blueprint of a new collection and helps you set the overall direction of the collection. The range plan is in a variety of merchandising processes from product design and development, sales forecasting, […]
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