Colours play an important role in fashion, which in turn greatly inspire fast fashion retail. However, a strong runway presence does not necessarily equate to a positive retail performance. 2018 saw an array of hues on the runway but which colours translated well to the mass market? To determine which colours from the Spring/Summer 2018 fashion week runways made it to the shelves of retailers, we analysed the volume and styles of new-in SKUs according to trending shades.
Our analysis looked at the volume of newly added SKUs differentiated by four distinct colour trends – Summery Brights, Majectic Regals, Pristine Whites and Soft Pastels. 14 major retailers, such as ASOS, Zara, H&M and Forever 21, carrying over 1,000 global brands to ascertain key colours in the mass market presence from January to June 2018. Best-selling trends and styles that correspond with each colour spectrum were also included to depict a clearer picture of current market demands.
To understand more about the key colour palettes and corresponding trending and declining styles, download our Reviewed: Key Colour Trends from Runway to Retail report for free from our industry reports page.
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The data above was obtained from Omnilytics, real-time market data platform. The numbers and statistics may vary, as the platform is updated every day. The time period of the information taken was between 1st January 2018 to 30th June 2018.