Coronavirus & The Fashion Industry: What You Need to Know
The fashion industry is in turmoil as the spread of the novel Coronavirus, or Covid-19, epidemic wages on, causing major disruptions to the global retail industry and international supply chains. The outbreak that began in late 2019 has affected more than 110,000 people and spread to 115 countries. China, the epicentre of the virus, is […]
Asia Pacific’s Top Three Mass Market Fashion Trends
Identifying fashion trends and predicting their relevance early enough to produce or buy at the right time and place is essential in the fashion world. What is the lifespan of a fashion trend? According to the fashion diffusion theory, a fashion trend is a normally distributed curve which reaches the total population – as opposed […]
Out-of-Stock: A Good Problem To Have?
Out-of-Stock. It’s a magical word that all retailers like to hear, especially in the fashion world where trends come and go so quickly that it’s almost a cardinal sin to have last year’s news hanging from the rack, with the exception of evergreen collections (basics, the LBD and so on). But what does this mean […]
Do Fast Fashion Retailers Follow Runway Trends?
It is a universally acknowledged truth that fast fashion retailers look towards fashion designers as inspiration for their future collections. And why wouldn’t they? In the past, fashion shows were often closed off to the mass consumer, but in this age of information – even the average joe will have some concept of key fashion […]
Scaling the Plus Size Industry: Is It Doing Well in Malaysia’s Fast Fashion?
The plus size industry is a force to be reckoned with. A $24 billion force, to be exact. Shunned by big names in the industry, feared by fashion designers, and described as a ‘high-risk’ investment by retailers, the once-ignored industry is now projected to be worth $24 billion by 2020. According to the NPD Group, […]
Are We Finally Saying Goodbye To Millennial Pink?
When Pantone released Greenery as 2017’s Colour of the Year, nobody expected another colour to outshine it… especially with a quirky name like ‘Pale Dogwood’. Or, what we all know as ‘Millennial Pink’. Image Source: Pantone This rosy beige with a hint of coral started appearing everywhere. From the clothes you see on the runway, […]
FashionValet vs Zalora: Where To List Your Muslimah Wear Collection? [Infographic]
The uprising of the young Muslim demographic is real and the fashion retail market is scrambling to respond. From New York, London to Milan, fashion weeks are teeming with the proliferation of hijabs, modest dresses, Islamic patterns in designer and high street brands such as DKNY, Mango, Oscar de la Renta, Uniqlo and most recently, […]
How Malaysian Fashion Brands Strategised for CNY 2018, and If It Worked
The Lunar New Year, or more commonly known as Chinese New Year (CNY), is many things: lion dances, reunion dinners and of course, the ‘ang-paus’. For businesses, on the contrary, this festive season is an effective marketing tool. Usually, CNY befalls in the beginning of the year, January or February, and that means marketing promotions […]
From Fast Fashion To Ultra-Fast & Beyond
The fashion industry is constantly shifting as retailers race to meet consumer demands for the latest trends. As the industry becomes increasingly competitive, consumers have the upper hand in the determining what they want and when. They want it FAST. Not just fast, ultra-fast! In an age where speed and immediate gratification is of essence, […]
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