It’s Time To Let Go of Fashion’s Past
We’ll start with the problem that everyone is aware of already, and the most jarring proof that our current way of operating is broken – and that is the vicious cycle of overstocks and discounts we face today. As an industry, we have millions worth of unsold clothing sitting in containers, which cost more to […]
Should More Fast Fashion Retailers Dabble With Lingerie?
More often than not, when the term fast fashion is brought up, the likes of loud prints, trendy blouses and dresses come to mind. From ugly sneakers to ultra ripped jeans, these trends performed rather well and has garnered popularity among the mass market. However, one particular category that has fallen into the blindspot is […]
Understanding The Australian Retail Market
The Australian retail market has become increasingly unpredictable over the past few years. Many local businesses have since closed their doors to the public, including Marcs, Payless Shoes, Oroton and Pumpkin Patch. Their demise was often contributed to the entrance of international fashion retailers. A journal entitled “Challenges for Australian Fashion” explains the chronological time […]
A Wedding Dress Fit For The Millennial Bride
The royal wedding between Prince Harry and Meghan Markle has caused a frenzy, and it’s not about the lemon elderflower cake nor the romantic white rose bouquet. Brides all over the world are waiting with bated breath for the grand reveal of THE DRESS. The mass-market, however, is not holding any breath and clamouring for […]
Data and the Retail Merchandiser
The role of a merchandiser is not an easy one. How does one ensure profitability from a collection whilst remaining true to your brand identity? It requires experience, creativity and the ability to understand the implications of figures. In essence, a merchandiser must be both “left and right” brained. Not an easy feat, we know. […]
Trend Report: The Ugly Sneakers That Got Away
There is truly nothing as volatile as trends in the fashion world. Tops, for example, have fallen victim to the ever-changing state of fashion. In just the span of a year, the trend for necklines in tops have evolved from off the shoulder, to cold shoulder, and eventually to halter off shoulder. Now, even sneakers […]
The Aftermath of Boohoo’s Acquisitions
Boohoo is unstoppable. The UK-based online fashion retailer has seen soaring sales and share prices over the past year, catering to a younger demographic with its relatively low prices and on-trend collections. Known as ultra-fast fashion, their business hinges upon the “test and repeat” model, which meant market-testing a wide range of items on its […]
Menswear Market in Malaysia: Athleisure Wear Over Fast Fashion
The Malaysian fast fashion realm is an interesting study. As fashion in general is still a growing market, fast fashion has to figure out how to adapt to the environment here. In other words, they either thrive along with the demand, or fall short in supply. For example, the plus size industry here is not […]
Should These Sunglasses be in Your Next Collection?
Celebrities – they define what’s popular and what’s not. With fashion month behind us, we’ve been graced with an abundance of street style looks that are now being replicated by both the fashion and non-fashion conscious. Many of these trends are now accentuated with a distinct pair of sunglasses aptly known as the Matrix. Named […]
How Ultra-Fast Fashion Retailers Strategised for Coachella 2018
In a span of 5 years, the gross revenue for Coachella saw an increase from 67.2 million (2011) to 114.6 million dollars (2017) as over 100,000 people – some from overseas – throng Indio, California to attend the annual world-renowned music festival. Historically, it’s about the music and arts, as the festival features musical acts […]
Do Millennials Really Call The Shots In Fashion?
It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]
Studying The Malaysian Activewear Scene for Q1 of 2018
The beginning of the year seems to be a good timeframe for brands to drive apparel sales, especially in activewear. The all-too-familiar “new year, new me” resolution is an opportunity for retailers and brands to push their products. The common tradition gets people to work towards a goal, and most of it revolves around the […]
Multi-Label Retailers: A Brief Study
In this day and age, there is no denying that e-commerce is at its peak, and it will not be declining anytime soon. With the complete dependency of society towards the internet, it’s only expected that e-commerce would proliferate into its current glory of $617 billion in revenue for Asia alone as of 2017. As […]
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