Digital Revolution: Key Lessons from the Crisis and How Fashion Can Navigate the Next Normal
The fashion industry is no longer what it once was. Covid-19 has reshaped the entire retail landscape, as consumer priorities quickly shifted. It has transformed every step of the value chain, from where the products are sold to how they are marketed and delivered to customers. This leaves fashion companies with no choice but to […]
Out-of-Stock: A Good Problem To Have?
Out-of-Stock. It’s a magical word that all retailers like to hear, especially in the fashion world where trends come and go so quickly that it’s almost a cardinal sin to have last year’s news hanging from the rack, with the exception of evergreen collections (basics, the LBD and so on). But what does this mean […]
Do Fast Fashion Retailers Follow Runway Trends?
It is a universally acknowledged truth that fast fashion retailers look towards fashion designers as inspiration for their future collections. And why wouldn’t they? In the past, fashion shows were often closed off to the mass consumer, but in this age of information – even the average joe will have some concept of key fashion […]
Scaling the Plus Size Industry: Is It Doing Well in Malaysia’s Fast Fashion?
The plus size industry is a force to be reckoned with. A $24 billion force, to be exact. Shunned by big names in the industry, feared by fashion designers, and described as a ‘high-risk’ investment by retailers, the once-ignored industry is now projected to be worth $24 billion by 2020. According to the NPD Group, […]
Are We Finally Saying Goodbye To Millennial Pink?
When Pantone released Greenery as 2017’s Colour of the Year, nobody expected another colour to outshine it… especially with a quirky name like ‘Pale Dogwood’. Or, what we all know as ‘Millennial Pink’. Image Source: Pantone This rosy beige with a hint of coral started appearing everywhere. From the clothes you see on the runway, […]
FashionValet vs Zalora: Where To List Your Muslimah Wear Collection? [Infographic]
The uprising of the young Muslim demographic is real and the fashion retail market is scrambling to respond. From New York, London to Milan, fashion weeks are teeming with the proliferation of hijabs, modest dresses, Islamic patterns in designer and high street brands such as DKNY, Mango, Oscar de la Renta, Uniqlo and most recently, […]
How Malaysian Fashion Brands Strategised for CNY 2018, and If It Worked
The Lunar New Year, or more commonly known as Chinese New Year (CNY), is many things: lion dances, reunion dinners and of course, the ‘ang-paus’. For businesses, on the contrary, this festive season is an effective marketing tool. Usually, CNY befalls in the beginning of the year, January or February, and that means marketing promotions […]
From Fast Fashion To Ultra-Fast & Beyond
The fashion industry is constantly shifting as retailers race to meet consumer demands for the latest trends. As the industry becomes increasingly competitive, consumers have the upper hand in the determining what they want and when. They want it FAST. Not just fast, ultra-fast! In an age where speed and immediate gratification is of essence, […]
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