Recovering from the 2020 Retail Slump: Three Strategies for Sales Growth in 2021
After a tumultuous year in survival mode, 2021 presents an opportunity for retailers to recover and maximise sales growth. 2020 was a challenging year for retail. Most retailers fell short from their sales targets and had to adjust their financial guidance. After a year of grappling with supply chain disruptions, inventory crisis and discounting ruts, […]
Do Millennials Really Call The Shots In Fashion?
It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]
Studying The Malaysian Activewear Scene for Q1 of 2018
The beginning of the year seems to be a good timeframe for brands to drive apparel sales, especially in activewear. The all-too-familiar “new year, new me” resolution is an opportunity for retailers and brands to push their products. The common tradition gets people to work towards a goal, and most of it revolves around the […]
Multi-Label Retailers: A Brief Study
In this day and age, there is no denying that e-commerce is at its peak, and it will not be declining anytime soon. With the complete dependency of society towards the internet, it’s only expected that e-commerce would proliferate into its current glory of $617 billion in revenue for Asia alone as of 2017. As […]
What Are The Hottest Trends For Muslimah Fashion In Malaysia?
Fashion has always been a melting pot of culture and trends, catering to all shapes and sizes, genders and beliefs. As we progress into the future, it is even more important to acknowledge inclusivity and this includes fashion for Muslim women all over the world where representation and inclusivity goes hand in hand. Muslimah Fashion […]
Asia Pacific’s Top Three Mass Market Fashion Trends
Identifying fashion trends and predicting their relevance early enough to produce or buy at the right time and place is essential in the fashion world. What is the lifespan of a fashion trend? According to the fashion diffusion theory, a fashion trend is a normally distributed curve which reaches the total population – as opposed […]
Do Fast Fashion Retailers Follow Runway Trends?
It is a universally acknowledged truth that fast fashion retailers look towards fashion designers as inspiration for their future collections. And why wouldn’t they? In the past, fashion shows were often closed off to the mass consumer, but in this age of information – even the average joe will have some concept of key fashion […]
Scaling the Plus Size Industry: Is It Doing Well in Malaysia’s Fast Fashion?
The plus size industry is a force to be reckoned with. A $24 billion force, to be exact. Shunned by big names in the industry, feared by fashion designers, and described as a ‘high-risk’ investment by retailers, the once-ignored industry is now projected to be worth $24 billion by 2020. According to the NPD Group, […]
Are We Finally Saying Goodbye To Millennial Pink?
When Pantone released Greenery as 2017’s Colour of the Year, nobody expected another colour to outshine it… especially with a quirky name like ‘Pale Dogwood’. Or, what we all know as ‘Millennial Pink’. This rosy beige with a hint of coral started appearing everywhere. From the clothes you see on the runway, to social media, […]
FashionValet vs Zalora: Where To List Your Muslimah Wear Collection? [Infographic]
The uprising of the young Muslim demographic is real and the fashion retail market is scrambling to respond. From New York, London to Milan, fashion weeks are teeming with the proliferation of hijabs, modest dresses, Islamic patterns in designer and high street brands such as DKNY, Mango, Oscar de la Renta, Uniqlo and most recently, […]
How Malaysian Fashion Brands Strategised for CNY 2018, and If It Worked
The Lunar New Year, or more commonly known as Chinese New Year (CNY), is many things: lion dances, reunion dinners and of course, the ‘ang-paus’. For businesses, on the contrary, this festive season is an effective marketing tool. Usually, CNY befalls in the beginning of the year, January or February, and that means marketing promotions […]
From Fast Fashion To Ultra-Fast & Beyond
The fashion industry is constantly shifting as retailers race to meet consumer demands for the latest trends. As the industry becomes increasingly competitive, consumers have the upper hand in the determining what they want and when. They want it FAST. Not just fast, ultra-fast! In an age where speed and immediate gratification is of essence, […]
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