Merchandising in a Recession: Core Assortment Strategies
In times of recession, cash-efficient merchandising is absolutely necessary for survival. Coming out of the Covid-19 pandemic, brands and retailers must now completely rethink merchandising in the new economical climate. With consumer confidence at an all-time low, purchases will be highly considered. Because of this, brands need to ensure they are offering a substantial core […]
What Are Consumers Buying Online Amid Lockdowns?
In spite of the massive economic downturn caused by the Covid-19 pandemic, consumers are continuing to shop online. Major e-tailers such as Amazon and Alibaba are among the few companies to actually profit from the pandemic as sequestered consumers depend on online shopping to cover their essential and non-essential needs. As expected, the fashion segment […]
How Digital Engagement is Reshaping the Fashion Industry
Crisis breeds innovation – as evidenced by the flurry of inventive working procedures industry players have launched in the few short months since the pandemic swept the globe. The digital space is currently the intersection between businesses and consumers and is the driving force behind fashion’s restructuring. Technology and the internet have been pivotal in […]
The Great Fashion Reset: The Industry’s Future Post-Coronavirus by Simon Collins and Gary Wassner
Earlier this week, Omnilytics hosted a webinar featuring Simon Collins, co-founder of WeDesign and former Dean of Parsons School of Design and Gary Wassner, CEO of Hilldun Corporations and Project Runway: Fashion Start-up panellist. Our topic? The fashion industry’s future post-coronavirus. As the growing number of businesses shutter unemployment and furloughs rock the industry. Our […]
Is Globalisation the Answer to Wholesale’s Survival? Retail Strategist Natasha Zurnamer Offers Key Insights
The wholesale business model is one of the most vulnerable areas of retail during Covid-19. The pandemic’s social and economic implications have seen demand plummet and sales stall. Retailers are cancelling orders for the new season, severing distribution avenues for wholesale brands and leaving them with inventory overflow. This is especially worrying for a country […]
Decoding Excess Stock with Market Insights by Giulio Xiloyannis, CCO of The Zalora Group
The Covid-19 pandemic has completely shifted the way we operate in retail. From consumer-facing avenues to back end systems, fashion brands and retailers are facing great instability. A primary aspect of retail that is particularly at risk is inventory. Without focused strategies to clear inventory and with continued volatile trading seasons, many brands are now […]
Redefining Conscious Consumption in The Age of Covid-19
In our article ‘What Does Covid-19 Mean for Sustainability’, we explained how Covid-19 has shone a light on sustainability issues that were further amplified by the crisis. Fashion Revolution, an organisation committed to making the fashion industry more transparent, has recently revealed its Fashion Transparency Index 2020. The index ranks the world’s most transparent fashion […]
Re-evaluating Fall/Winter Trends in a Seasonless Landscape
Fashion has abided by the traditional seasonal calendar for decades, but Covid-19 has disrupted that altogether. The speed at which the pandemic progressed meant that spring deliveries were hampered, as brands and retailers had minimal leeway to adapt to unprecedented changes in the market. With seasonality so ingrained in spring assortments and the trading window […]
The Luxury Landscape: What Has Changed?
Compared to wholesale retailers and mass brands, luxury fashion not only has the highest chance of surviving the pandemic, but also of regaining market share. Further Reading: The Success of Luxury Brands Today Luxury brands have stronger balance sheets to weather the storm. While sales took a nosedive in the early months of 2020 (LVMH […]
China’s Fashion Reboot: 5 Lessons The Industry Must Know
A sense of cautious normalcy has returned in China after its government ended the 76-day lockdown on most of its major cities, including Wuhan, the original epicentre of Covid-19. Starting April 8th, public transport and retail spaces have resumed operations. Intercity borders have also been lifted, allowing citizens to travel freely for the first time […]
How Will Coronavirus Impact Eid 2020 Retail?
For modest-wear brands, Eid is a critical period on the fashion calendar – set to take place on 23rd May this year following Ramadan. Sales during this period contribute to 30% or more of modest-wear brands’ yearly revenues. But the coronavirus has left a huge dent on the fashion industry, affecting every aspect of retail […]
What Does Covid-19 Mean for Sustainability?
In just the short three months of the Covid-19 crisis so far, our lives have changed dramatically. Life under lockdown has resulted in normal activities like work, travel and socialising grinding to a halt. Once bustling cities like New York, London and Paris have been left deserted as everyone sequesters in the safety of their […]
From Offline to Online: How to Boost Online Sales
The closure of non-essential businesses has upended sales for brick-and-mortar stores. Traditional offline stores that abstained from digital options are left with warehouses pilling up with dated inventory and no means of distribution. The pandemic has accelerated the shift from offline to online for many brands. However, moving to an online business model does not […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.