How Fashion E-commerce Data Transforms Strategies for Physical Stores
With trends increasingly established by consumers as opposed to brands, retailers are referring to multiple sources of data to gain visibility on demand and the competition in the market. Historical data, trend reports (from WGSN, Pantone, Vogue and the likes) and social media feeds are common data sources that are analysed concurrently to predict what […]
The Luxury Landscape: What Has Changed?
Compared to wholesale retailers and mass brands, luxury fashion not only has the highest chance of surviving the pandemic, but also of regaining market share. Further Reading: The Success of Luxury Brands Today Luxury brands have stronger balance sheets to weather the storm. While sales took a nosedive in the early months of 2020 (LVMH […]
China’s Fashion Reboot: 5 Lessons The Industry Must Know
A sense of cautious normalcy has returned in China after its government ended the 76-day lockdown on most of its major cities, including Wuhan, the original epicentre of Covid-19. Starting April 8th, public transport and retail spaces have resumed operations. Intercity borders have also been lifted, allowing citizens to travel freely for the first time […]
How Will Coronavirus Impact Eid 2020 Retail?
For modest-wear brands, Eid is a critical period on the fashion calendar – set to take place on 23rd May this year following Ramadan. Sales during this period contribute to 30% or more of modest-wear brands’ yearly revenues. But the coronavirus has left a huge dent on the fashion industry, affecting every aspect of retail […]
What Does Covid-19 Mean for Sustainability?
In just the short three months of the Covid-19 crisis so far, our lives have changed dramatically. Life under lockdown has resulted in normal activities like work, travel and socialising grinding to a halt. Once bustling cities like New York, London and Paris have been left deserted as everyone sequesters in the safety of their […]
From Offline to Online: How to Boost Online Sales
The closure of non-essential businesses has upended sales for brick-and-mortar stores. Traditional offline stores that abstained from digital options are left with warehouses pilling up with dated inventory and no means of distribution. The pandemic has accelerated the shift from offline to online for many brands. However, moving to an online business model does not […]
How to Stand Out with Creative Marketing Strategies
The shift from brick and mortar stores to e-commerce has saturated the online space, leaving many businesses stumped when it comes to standing out among competitors. Plummeting demand complicates matters further. The surge in heavy markdowns has brands and retailers questioning the merit of discounting in this crisis and its long-term implications. Recently, Omnilytics hosted […]
How to Discount to Avoid Brand Dilution
Back in the 2008 financial crisis, the recession forced many fashion brands to shift the way they operated, especially when it came to pricing. After the severe retail downturn, brands depended on aggressive markdowns to clear piling inventory and drive up sales. Rampant discounting took hold of fast fashion, shaping the current retail model that […]
How Will Covid-19 Impact Christmas Trading?
The holiday season is undoubtedly a paramount time in the retail industry. In 2019, the overall holiday retail sales saw a 3.4% jump while online sales increased by 18.8% compared to 2018. However, the COVID-19 pandemic could exacerbate Christmas sales for 2020. In our latest webinar, Sarah Johnson, the former Head of Merchandising at Asos, […]
Merchandising Through A Crisis: Key Lessons from Asos’s ex-Head of Merchandising, Sarah Johnson
The coronavirus pandemic has forced the fashion industry to rethink their strategies, especially for merchandisers and buyers. Historical data is no longer indicative of future performance. Seasonal deliveries are now in question. Bestsellers are not performing. Consumer demand has shifted in unprecedented ways. This unprecedented event has shaken up the industry, leaving merchandisers and buyers […]
How to Re-Invent Existing Seasonal Stock
The global health emergency has necessitated complete overhauls of businesses as the fashion industry faces unprecedented complexities. This is especially rampant in businesses that operate on a seasonal basis. It’s easy for brands and retailers to feel backed into a corner when their profit hinges on seasonality. Spring/Summer sales took a massive hit, leading to […]
Merchandising in Crisis: How to Reforecast When Past Data is Now Redundant?
Restricted commercial activity for the past three months has left inevitable impacts on Q1’s sales revenues. With no certainty of how long this pandemic will last, retailers will need to be proactive in assessing their financial capabilities for the following months. Traditionally, retailers would use historical sales patterns as the basis for sales forecasting. However, […]
How to Create a Win-Win Situation with Suppliers
Wholesale brands are suffering in the wake of the coronavirus pandemic and the effects are twofold. Suppliers are eager to deliver stocks, leading to logistical implications. Meanwhile, warehouses are filling to the brim as retailers are cancelling orders as a knee-jerk effect to demand shortage. Wholesalers have to tackle both ends to relieve the pressure. […]
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