How to Use 11.11 Sales Record to Prep for 12.12 and 2021
In the span of just one year, the Covid-19 pandemic has changed the retail landscape in unprecedented ways. With less spending power amid recessions, consumers reacted conservatively with their purchases, seeking the most value out of each transaction. Shopping patterns have changed in response to this shift in priorities and are one of the most […]
11.11 Sale 2020 (SEA): How Top E-tailers Maximised Sales
Singles’ Day 2020 was a resounding success despite Covid-19 and a bleak economic outlook in Southeast Asia. This year’s Singles’ Day sale or regionally better known as 11.11, surpassed last year’s numbers in record time as consumers latched onto discounts offered by marketplaces such as Lazada, Shopee and more. What is Singles’ Day? Singles’ Day […]
Holiday Retail Prep & What to Expect for 2021?
Will Christmas come early this year? Early holiday retail forecasts seem to think so. Given the returning lockdowns in most of Europe, a spike in cases throughout the US and some parts of Asia, this year’s holiday season might be entirely different than what retailers had initially anticipated. While no one is certain how this […]
Leading Up to 11.11: Shopee Singapore 9.9 & 10.10 Performance in 2020
Sales events are integral to Southeast Asia’s e-commerce landscape. With 11.11 just around the corner, we took a look at how Shopee Singapore performed during 9.9 and 10.10 in 2020 for a clearer picture of what to expect in the next major shopping event. In the build-up towards Single’s Day on 11th November (11.11), more […]
Pre-11.11: How Did The 9.9 and 10.10 Sales Perform in 2018?
By now, brands and retailers across the globe are gearing up for the biggest sales event of the year. The 11.11 sales phenomenon is fast approaching, and the current landscape is cluttered with advertised markdowns and enticing promotions. Before this, however, brands and retailers in Southeast Asia (SEA) were prepping for something similar – the […]
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