The Deep Dive: Nike vs Adidas in SEA
The ‘Nike vs Adidas’ battle continues. Earlier this year, we took a look at both sportswear powerhouses, comparing their 2018 assortments, sell-outs and bestsellers. The verdict? Nike was ahead of the pack, but its rival wasn’t far behind. Again, Nike and Adidas went head-to-head in 2019. From Naomi Osaka’s Nike endorsement (who was previously team […]
Nike vs. adidas: Who’s Leading?
We’ve created an updated article on Nike vs. adidas! It features the latest data on both brands and taps into the SEA market. Trust us, if you google ‘Nike vs. adidas’, you’ll never find a clear answer. There is unwavering support for both brands, with neither team backing down. From a fashion perspective, the divide […]
Trend Report: Chinese New Year 2019
Before, retailers were able to take a short break after the Christmas frenzy. Today? Local markets are not the only ones gearing up for Chinese New Year – international brands are, too. Global retailers are no longer turning a blind eye to one of the world’s largest festivities, especially with China’s booming market. On top […]
Top Sneakers of 2018 in Malaysia (Infographic)
This article was written by Barry Ooi, Omnilytics’ Head of Fashion. He shares his views on sneaker trends, as well as a list of the top sneakers of 2018 in Malaysia. The sneaker industry was extremely competitive in 2018 – you wouldn’t have missed the heavy debates on which were the top sneakers of the […]
Are Leggings Still The New Denim Jeans?
Denim jeans have got a new trend riding on its hemlines. Since 2016, this classic, laid-back staple’s position on the fashion leaderboard was threatened by the rise of leggings and yoga pants, no longer relegated to the gym but worn almost everywhere besides to prom. Blame the new casual kid on the block – Athleisure. […]
Studying The Malaysian Activewear Scene for Q1 of 2018
The beginning of the year seems to be a good timeframe for brands to drive apparel sales, especially in activewear. The all-too-familiar “new year, new me” resolution is an opportunity for retailers and brands to push their products. The common tradition gets people to work towards a goal, and most of it revolves around the […]
How Athleisure Became The New Casual
Being seen in your gym attire is no longer synonymous to being seen in your pyjamas. 2017 definitely saw many girls rocking stylish athleisure pieces all year round, especially for the working class female who is always on-the-go but still wants to keep in trend. With workplaces today adapting to a more casual dress code, […]
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