Merchandising in a Recession: Core Assortment Strategies
In times of recession, cash-efficient merchandising is absolutely necessary for survival. Coming out of the Covid-19 pandemic, brands and retailers must now completely rethink merchandising in the new economical climate. With consumer confidence at an all-time low, purchases will be highly considered. Because of this, brands need to ensure they are offering a substantial core […]
The Art and Science of A Fashion Range Plan
A range plan is one of the most important planning documents for a designer or merchandiser in fashion retail. It acts as a blueprint of a new collection and helps you set the overall direction of the collection. The range plan is in a variety of merchandising processes from product design and development, sales forecasting, […]
Creating A Bestselling Assortment Strategy Every Time
In today’s highly competitive retail environment, every brand and retailer needs a strong assortment strategy to stand out from the pack. Just like in any segment within retail, the product is king and this is especially true in the fashion industry. Investing in the wrong products will not only lead major overstocking problems but also […]
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