Black Friday 2020: E-commerce Takes the Win
Black Friday 2020 saw an exodus of consumers shopping online as Covid-19 concerns stray shoppers away from physical stores. As we reported earlier, most retailers started the holiday sales season early due to market uncertainty and returning lockdowns. In the US, the sales kicked off with Prime Day, that was delayed to 13 October. This […]
Year-End Sales Tactics to Push Sell-Through
As we edge closer to December, fashion brands and retailers are anticipating another major retail event – the year-end sales. Aside from Black Friday and Single’s Day, the year-end sales are a long-standing promotional tactic used by retailers to clear remaining inventory of the season or a final push to hit sales targets for the […]
Holiday Retail Prep & What to Expect for 2021?
Will Christmas come early this year? Early holiday retail forecasts seem to think so. Given the returning lockdowns in most of Europe, a spike in cases throughout the US and some parts of Asia, this year’s holiday season might be entirely different than what retailers had initially anticipated. While no one is certain how this […]
Holiday Retail 2020: Predictions and Demand-driven Strategies with the Parker Avery Group
This year’s holiday retail will be unlike any the industry has ever experienced. As the biggest annual shopping period, the holiday season accounts for 20% of retail sales each year. But for this year, after a tumultuous period of economic downturn, a boost in consumer spending is highly anticipated. That said, retailers have to exercise […]
Where Does Black Friday Fit into the New Fashion Calendar?
With the fashion industry lobbying for change in seasonality, what will happen to Black Friday? It’s around this time of the year that fashion buyers and merchandisers will normally start preparing for the retail phenomenon, the annual event that has trained consumers to expect price slashes and spawned a discount culture that the industry has […]
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