Market Insights Made Easy for Speed and Precision
With the recent mass digitisation of fashion retail due to the pandemic, merchandisers, buyers, and designers are increasingly relying on insights to power decision-making. The need to move away from gut feel to actionable insights is becoming more urgent given the high level of competition in online trading. For many brands and retailers new to […]
How to Gather Competitive Insights to Boost Your Business
Competitive insights are pivotal information to help you reach your business goals. In monitoring the competitors’ positioning, brands can identify opportunities and risks and grasp what consumers are engaging with. It is crucial to adopt strategies that maximise sales – and to avoid costly ones that don’t. Traditionally, brands acquire competitive insights through comp shopping […]
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