"chinese new year"
Trend Report: Chinese New Year 2019
Before, retailers were able to take a short break after the Christmas frenzy. Today? Local markets are not the only ones gearing up for Chinese New Year – international brands are, too. Global retailers are no longer turning a blind eye to one of the world’s largest festivities, especially with China’s booming market. On top […]
How Malaysian Fashion Brands Strategised for CNY 2018, and If It Worked
The Lunar New Year, or more commonly known as Chinese New Year (CNY), is many things: lion dances, reunion dinners and of course, the ‘ang-paus’. For businesses, on the contrary, this festive season is an effective marketing tool. Usually, CNY befalls in the beginning of the year, January or February, and that means marketing promotions […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.