"chinese new year"
Chinese New Year 2021: Three Retail Trends to Lookout For
With Christmas in the rear-view mirror, the next major retail event geared up is Chinese New Year, also known as Lunar New Year. Falling on 12 February, the year of the rat will give way to the next zodiac cycle and usher in the year of the metal Ox in 2021. The Lunar New Year […]
Trend Report: Chinese New Year 2019
Before, retailers were able to take a short break after the Christmas frenzy. Today? Local markets are not the only ones gearing up for Chinese New Year – international brands are, too. Global retailers are no longer turning a blind eye to one of the world’s largest festivities, especially with China’s booming market. On top […]
How Malaysian Fashion Brands Strategised for CNY 2018, and If It Worked
The Lunar New Year, or more commonly known as Chinese New Year (CNY), is many things: lion dances, reunion dinners and of course, the ‘ang-paus’. For businesses, on the contrary, this festive season is an effective marketing tool. Usually, CNY befalls in the beginning of the year, January or February, and that means marketing promotions […]
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