How to Competitor Benchmark to Identify Opportunities
In an increasingly competitive landscape, brands and retailers must competitor benchmark to stay ahead of the game. E-commerce continues to scale and push the boundaries of profit and opportunities worldwide. While this has been true for years, the Covid-19 pandemic further amplified the phenomenon. Online shopping surged by 30% in the span of three months […]
How to Gather Competitive Insights to Boost Your Business
Competitive insights are pivotal information to help you reach your business goals. In monitoring the competitors’ positioning, brands can identify opportunities and risks and grasp what consumers are engaging with. It is crucial to adopt strategies that maximise sales – and to avoid costly ones that don’t. Traditionally, brands acquire competitive insights through comp shopping […]
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