Analysing the Competition: What’s The Best Way to Do It?
What is comp shopping? Comp shopping effectively helps brands and retailers monitor their competitors, forcing them out of their bubble to explore the variables behind their competitors’ strengths and weaknesses. It is crucial in allowing businesses to adopt strategies that have been proven to work and to avoid costly ones that don’t. Traditionally, comp shopping […]
Competitor Benchmarking: Understanding Comp Shopping To Maximise Your Sales
In the era of technology, e-commerce continues to push the boundaries of profit and opportunities worldwide. In Asia alone, the e-commerce market is estimated to surpass one trillion USD in 2021. While this creates an abundance of opportunities for brands and retailers, competition today remains a challenge in this industry as more people are scrambling […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.