How to Competitor Benchmark to Identify Opportunities
In an increasingly competitive landscape, brands and retailers must competitor benchmark to stay ahead of the game. E-commerce continues to scale and push the boundaries of profit and opportunities worldwide. In Asia alone, the e-commerce market is estimated to surpass one trillion USD in 2021. While this creates an abundance of opportunities, the stakes are […]
How to Gather Competitive Insights to Boost Your Business
Competitive insights are pivotal information to help you reach your business goals. In monitoring the competitors’ positioning, brands can identify opportunities and risks and grasp what consumers are engaging with. It is crucial to adopt strategies that maximise sales – and to avoid costly ones that don’t. Traditionally, brands acquire competitive insights through comp shopping […]
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