"competitive pricing strategy"
How to Build a Demand-Led Pricing Model
In a consumer-driven landscape, a competitive pricing model is one that tallies with consumers’ value perceptions. The knee-jerk reaction during an economic downturn is to aggressively bring prices down to attract cash-strapped customers. However, the sudden drop in prices affects consumer perception, leading to reservations about product quality and long-term value. Adding to the situation, […]
The Pricing Checklist: 5 Questions to Answer Before Launching Your New Collection
Regularly optimising your assortment attracts new customers, improves conversion rates and retains old ones, as it creates an exciting shopping experience for all types of visitors. Naturally, you too would want to launch your latest collections as soon as you can. However, participation in the market does not equate competitiveness and it is rudimental that […]
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