The Evolution of The Athleisure Trend
In a previous article, “How Athleisure Became The New Casual”, we mentioned how athleisure became a norm in 2014 when Beyonce released an athleisure collection with Topshop called Ivy Park. The cool, effortless yet comfortable style was popularised by millennials who became more interested in the urban street style, as well as having an affinity […]
The Trouble with Relying Solely on Word-of-Mouth Trend Forecasts
It’s a common practice amongst merchandisers and buyers to rely on trend forecasting. Having a clear focus to build your next collection proves to be helpful, especially in today’s digitised world. But relying solely on trend forecast lacks accuracy – a crucial ingredient needed in today’s consumer-driven, fast-moving retail landscape. Today, fashion trends are driven […]
15 Questions on Data Revolution with Greg Meehan of Supahands
In this ever-changing era of modern technology, data holds no limits when it comes to offering a propitious future. Data is after all, the new oil and changing how all industries operate. But what does data mean to us, exactly? An alternative word for information, it is of utmost importance behind every business and strategy […]
The Power of Instagram Fashion Trends
When Instagram launched in 2010, it was merely a photo and video-sharing networking app users utilised to share their daily routines and conundrums. Today, Instagram is one of the most popular social networking platforms worldwide and recently reported reaching 1 billion active users monthly. Instagram’s emphasis on visual aesthetics has served to be a powerful […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
The Manufacturing Game
Take any piece of clothing in your wardrobe and read the label. Chances are, it will read “made in China” or “India” and “Vietnam”. Not to be confused with merchandising that deals with selling products, fashion manufacturing is about assembling and constructing products. Consider a factory that produces clothes and sells them in bulk to […]
Should You Only Stock Up On Bestsellers?
How would the fashion industry look like if they only focused on best-selling apparel? Skyrocketing sales? To a certain extent. Less promotions needed? Perhaps. But how would the runways look like? Here’s a sneak peek. Best- selling tops from Boohoo Best-selling pants from Topshop Best-selling dresses from Missguided These are just some examples of what […]
How to use Data Instead of Intuition to Answer Retail Problems
Love it or hate it, statistical data plays a crucial role in the survival of any business. Even more so in industries such as fashion where consumers have a billion alternatives at a click of a button. The reality is a harsh one; fail to meet consumer needs and wants and your chances of survival […]
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