Speed to Sellout: What is it & how do Zara’s and H&M’s compare?
The term “sold out” in a trend conscious industry such as fast fashion usually draws in a positive response. After all, what could signify a prosperous business better than assortments that are frequently out-of-stock? Surely, it must mean a cult following status from consumers? However, there is more than meets the eye when it […]
Analysing the Competition: What’s The Best Way to Do It?
What is comp shopping? Comp shopping effectively helps brands and retailers monitor their competitors, forcing them out of their bubble to explore the variables behind their competitors’ strengths and weaknesses. It is crucial in allowing businesses to adopt strategies that have been proven to work and to avoid costly ones that don’t. Traditionally, comp shopping […]
Key Colour Trends for Spring/Summer 2018: An Infographic
Colours play an important role in fashion, which in turn greatly inspire fast fashion retail. However, a strong runway presence does not necessarily equate to a positive retail performance. 2018 saw an array of hues on the runway but which colours translated well to the mass market? To determine which colours from the Spring/Summer 2018 […]
How To Create A Best-selling Assortment Every Time
In an industry that is highly driven by what’s hot and new, it’s important to understand your market and determine which assortments are worth investing in. But it’s easier said than done, especially in an extremely volatile environment with a generation of consumers who are equally fickle-minded and constantly seeking the next best thing. So […]
15 Questions on Data Revolution with Greg Meehan of Supahands
In this ever-changing era of modern technology, data holds no limits when it comes to offering a propitious future. Data is after all, the new oil and changing how all industries operate. But what does data mean to us, exactly? An alternative word for information, it is of utmost importance behind every business and strategy […]
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