How Ultra-Fast Fashion Retailers Strategised for Coachella 2018
In a span of 5 years, the gross revenue for Coachella saw an increase from 67.2 million (2011) to 114.6 million dollars (2017) as over 100,000 people – some from overseas – throng Indio, California to attend the annual world-renowned music festival. Historically, it’s about the music and arts, as the festival features musical acts […]
How Malaysian Fashion Brands Strategised for CNY 2018, and If It Worked
The Lunar New Year, or more commonly known as Chinese New Year (CNY), is many things: lion dances, reunion dinners and of course, the ‘ang-paus’. For businesses, on the contrary, this festive season is an effective marketing tool. Usually, CNY befalls in the beginning of the year, January or February, and that means marketing promotions […]
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