Fashion Merchandising: Product Launch & Phasing Strategy
In fashion, timing is key. To fully optimise a merchandising strategy, a retailer has to know the exact time to launch a new collection, start a promotional cycle or expand into a new market. If a collection is launched too early (or too late) in the season, it may result in missed sales opportunities. This […]
3 Effective Steps to Manage Excess Inventory
Excess inventory is one of the most common concerns of any business. As it is directly tied to the cash flow, mishandling inventory can leave a significant impact on your profits. Besides the cost of storing excess stocks in the warehouse, it also prevents you from being able to re-invest capital into a new assortment […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
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