Fashion Merchandising for Product Launch and Discount Phasing Strategy
In fashion, timing is key. To fully potentialise on the current demand, a retailer has to know the exact time to launch a new collection, start a promotional cycle or expand into a new market. If a collection is launched too early (or too late) in the season, it may result in missed sales opportunities […]
3 Effective Steps to Manage Excess Inventory
Excess inventory is one of the most common concerns of any business. As it is directly tied to the cash flow, mishandling your inventory can leave a significant impact on your profits. Besides the cost of storing excess stocks in the warehouse, it also prevents you from being able to re-invest capital into a new […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
The 3 Habits of Highly Used Discounting Strategies In Retail
Fashion consumers today have been spoiled rotten. Spoilt for choice, spoilt by low product prices…but it was not always the case. Once upon a time, consumers were presented with less options and portrayed more brand loyalty, hence possibly spending more on fashion. With the onslaught of fast fashion and rise of online shopping, it gave […]
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