Why the Future of Fashion is Sustainability
Sustainability has always been on the top of fashion’s laundry list. One of the most polluting industries in the world, fashion emits more waste than the flight and shipping industries combined. Beyond its environmental effects, the industry has also been accused of multiple ethical malpractices in its workforce, often sourcing from third-world countries where thousands […]
The Secret to Everlane’s Pricing Strategy
Marketed as the ‘most radically transparent’ apparel brand in the industry, Everlane’s mission was about bringing full accountability to the table and revealing the true cost behind each product. Choosing the direct-to-consumer approach, Everlane was able to cut the middleman and adopt a unique pricing strategy that enabled them to produce high-end essentials at a […]
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