The Evolution of The Luxury Fashion Market
The luxury fashion market is in for a demographic transformation. As consumer behaviours are shifting towards a more digital and experiential trend, luxury brands are realising the need to reinvent themselves. Just a mere decade ago, the premium market was dominated by baby boomers and Gen X – those born after the World War through […]
A Fast Look into Indonesia’s Footwear Industry
As increased competition makes the current retail landscape tougher, more retailers will have to venture into new categories as a means for growth. Footwear holds great potential due to the increased demand among consumers, particularly in Asia. The revenue for Footwear in Southeast Asia will reach an estimated total of $1 billion by the end […]
The Trouble with Relying Solely on Word-of-Mouth Trend Forecasts
It’s a common practice amongst merchandisers and buyers to rely on trend forecasting. Having a clear focus to build your next collection proves to be helpful, especially in today’s digitised world. But relying solely on trend forecast lacks accuracy – a crucial ingredient needed in today’s consumer-driven, fast-moving retail landscape. Today, fashion trends are driven […]
Fashion Marketers 101: Where Data Fits In
The increasing speed in fashion impacts more than just trends, it affects how people in the industry work. Merchandisers are using data to study past numbers, while designers turn to data-backed trends to generate new collections. Naturally, the fashion marketers have to catch up too. But first… Source: Love To Know What Does a Fashion […]
The Power of Instagram Fashion Trends
Instagram’s emphasis on visual aesthetics has served to be a powerful and influential marketing channel for brands and influencers alike. This is especially true for online fashion labels that are capitalising on creating products based off their visual appeal on Instagram. Many young entrepreneurs who saw the potential of Instagram in the early stages have […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
Is The Maximalist Trend Doing Well Commercially?
The maximalist trend is synonymous with major fashion houses such as Gucci, Versace, Moschino, etc. And for years, minimalism ruled the fashion industry and mass media with it’s soft and muted aesthetic. Then, when Alessandro Michele became Gucci’s Creative Director in January 2015, the rebirth of Gucci began. Within a few months, Gucci exploded in […]
Do Millennials Really Call The Shots In Fashion?
It’s hard to ignore the millennial shopper generation. Known for their tech prowess and social influence, this demographic – born between 1980 – 2000 – have got retailers and brands pulling out all the stops to capture their fleeting attention. Face it, retailers cannot afford to elude this market. Even more so when they have […]
Asia Pacific’s Top Three Mass Market Fashion Trends
Identifying fashion trends and predicting their relevance early enough to produce or buy at the right time and place is essential in the fashion world. What is the lifespan of a fashion trend? According to the fashion diffusion theory, a fashion trend is a normally distributed curve which reaches the total population – as opposed […]
Are We Finally Saying Goodbye To Millennial Pink?
When Pantone released Greenery as 2017’s Colour of the Year, nobody expected another colour to outshine it… especially with a quirky name like ‘Pale Dogwood’. Or, what we all know as ‘Millennial Pink’. This rosy beige with a hint of coral started appearing everywhere. From the clothes you see on the runway, to social media, […]
FashionValet vs Zalora: Where To List Your Muslimah Wear Collection? [Infographic]
The uprising of the young Muslim demographic is real and the fashion retail market is scrambling to respond. From New York, London to Milan, fashion weeks are teeming with the proliferation of hijabs, modest dresses, Islamic patterns in designer and high street brands such as DKNY, Mango, Oscar de la Renta, Uniqlo and most recently, […]
From Fast Fashion To Ultra-Fast & Beyond
The fashion industry is constantly shifting as retailers race to meet consumer demands for the latest trends. As the industry becomes increasingly competitive, consumers have the upper hand in the determining what they want and when. They want it FAST. Not just fast, ultra-fast! In an age where speed and immediate gratification is of essence, […]
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