The Trouble with Relying Solely on Word-of-Mouth Trend Forecasts
It’s a common practice amongst merchandisers and buyers to rely on trend forecasting. Having a clear focus to build your next collection proves to be helpful, especially in today’s digitised world. But relying solely on trend forecast lacks accuracy – a crucial ingredient needed in today’s consumer-driven, fast-moving retail landscape. Today, fashion trends are driven […]
Are Leggings Still The New Denim Jeans?
Denim jeans have got a new trend riding on its hemlines. Since 2016, this classic, laid-back staple’s position on the fashion leaderboard was threatened by the rise of leggings and yoga pants, no longer relegated to the gym but worn almost everywhere besides to prom. Blame the new casual kid on the block – Athleisure. […]
Is The Maximalist Trend Doing Well Commercially?
The maximalist trend is synonymous with major fashion houses such as Gucci, Versace, Moschino, etc. And for years, minimalism ruled the fashion industry and mass media with it’s soft and muted aesthetic. Then, when Alessandro Michele became Gucci’s Creative Director in January 2015, the rebirth of Gucci began. Within a few months, Gucci exploded in […]
The Manufacturing Game
Take any piece of clothing in your wardrobe and read the label. Chances are, it will read “made in China” or “India” and “Vietnam”. Not to be confused with merchandising that deals with selling products, fashion manufacturing is about assembling and constructing products. Consider a factory that produces clothes and sells them in bulk to […]
Giving Off Shoulders The Cold Shoulder
When the off shoulder surfaced in 2015 on the runways of Proenza Schouler and Prabal Gurung and became one of Spring/Summer 2016’s major trends, it wasn’t the first time. In fact, this style has been a fan favourite since the early 19th century. Same goes to the cold shoulder trend, a modest variation of the […]
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