5 New Jacket Trends to Invest In
New jacket trends have surfaced amid the pandemic as consumer needs continue to dictate demand. Remote working necessitates proper waist-up attire for video conferencing and jackets have been filling the gap. This is the reality of the new normal – fashion trends evolving along with consumer priorities. Brands and retailers can better navigate the current […]
Decoding The Major FW20 Runway Trends
As Paris Fashion Week wraps up, we bid adieu to the Fall/Winter 2020 runway season. To say that it was memorable would be putting it lightly. The coronavirus outbreak and its rapid spread were pivotal in shaping this season’s proceedings. Anxiety surrounding the pandemic resulted in the cancellation of several shows including major Italian powerhouse […]
The 5 Trends You’ll See Everywhere This Spring
With Spring around the corner, seasonal collections are locked, loaded and ready to go. Trends from the runway gave us a glimpse of what we can expect but how much of it translated to the mass market? Omnilytics analysed the trends that have been gaining traction and are set to dominate the market in the […]
What Does Data Say About WGSN’s SS2020 Trend Forecast?
If you’re getting the impression that most items being sold on the high street seem very similar, it’s because they are. Almost every major retailer in the fashion industry subscribes to a trend forecasting service, the most notable being WGSN. The core of WGSN’s service is forecasting fashion trends several years into the future by […]
5 Insights about K-fashion Retailers, as Revealed by Data
K-fashion is expected to be South Korea’s next big export – the Korean designer fashion and accessories market is worth approximately $5 billion. It’s also growing 7.2% on average each year! The market segment showed no signs of slowing down, as it is making waves internationally too. In October of 2017, Selfridges launched a K-fashion […]
Top 3 Fashion Trends of 2018
From Meghan Markle’s wedding dress to the animal prints that became an overnight sensation, 2018 has been an eventful year in fashion. By now, you’ve probably seen the top fashion trends of 2018 from Google, Pinterest, and Lyst, but the real question is: which are the ones that actually made an impact on the retail […]
Creating A Bestselling Assortment Strategy Every Time
In today’s highly competitive retail environment, every brand and retailer needs a strong assortment strategy to stand out from the pack. Just like in any segment within retail, the product is king and this is especially true in the fashion industry. Investing in the wrong products will not only lead major overstocking problems but also […]
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