What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
The 3 Habits of Highly Used Discounting Strategies In Retail
Fashion consumers today have been spoiled rotten. Spoilt for choice, spoilt by low product prices…but it was not always the case. Once upon a time, consumers were presented with less options and portrayed more brand loyalty, hence possibly spending more on fashion. With the onslaught of fast fashion and rise of online shopping, it gave […]
Giving Off Shoulders The Cold Shoulder
When the off shoulder surfaced in 2015 on the runways of Proenza Schouler and Prabal Gurung and became one of Spring/Summer 2016’s major trends, it wasn’t the first time. In fact, this style has been a fan favourite since the early 19th century. Same goes to the cold shoulder trend, a modest variation of the […]
How Athleisure Became The New Casual
Being seen in your gym attire is no longer synonymous to being seen in your pyjamas. 2017 definitely saw many girls rocking stylish athleisure pieces all year round, especially for the working class female who is always on-the-go but still wants to keep in trend. With workplaces today adapting to a more casual dress code, […]
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