Athleisure Trend: How Did It Become The New Casual?
Wearing activewear on a day out is the new norm. With the casualisation of clothing – workplaces today are slowly adopting a more casual dress code – it’s no surprise that the athleisure trend become a global phenomenon. How Athleisure Rose the Ranks Maximising Functionality Athleisure may be derived from sportswear but it isn’t necessarily […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
The 3 Habits of Highly Used Discounting Strategies In Retail
Fashion consumers today have been spoiled rotten. Spoilt for choice, spoilt by low product prices…but it was not always the case. Once upon a time, consumers were presented with less options and portrayed more brand loyalty, hence possibly spending more on fashion. With the onslaught of fast fashion and rise of online shopping, it gave […]
Giving Off Shoulders The Cold Shoulder
When the off shoulder surfaced in 2015 on the runways of Proenza Schouler and Prabal Gurung and became one of Spring/Summer 2016’s major trends, it wasn’t the first time. In fact, this style has been a fan favourite since the early 19th century. Same goes to the cold shoulder trend, a modest variation of the […]
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