The Evolution of The Luxury Fashion Market
The luxury fashion market is in for a demographic transformation. As consumer behaviours are shifting towards a more digital and experiential trend, luxury brands are realising the need to reinvent themselves. Just a mere decade ago, the premium market was dominated by baby boomers and Gen X – those born after the World War through […]
4 Trend Takeaways From Milan Fashion Week Fall/Winter 2019
This week lands us in Milan, the home to iconic fashion houses like Gucci and Prada. The week started off with a bang, as Gucci kicked off Milan Fashion Week (MFW) with their highly anticipated collection inspired by Hannah Arendt’s philosophy and masquerades. In retrospect, there were contrasting moods from MFW. Moschino’s show was more […]
Trend Report: Chinese New Year 2019
Before, retailers were able to take a short break after the Christmas frenzy. Today? Local markets are not the only ones gearing up for Chinese New Year – international brands are, too. Global retailers are no longer turning a blind eye to one of the world’s largest festivities, especially with China’s booming market. On top […]
Has Streetwear Infiltrated The Luxury Scene?
For the longest time, luxury brands have always exuded a strong sense of exclusivity. The limited supply and detachment from the mass market created a facade of an almost “exclusive club” eligible for an extremely niche circle. However, strong competition has always prevalent in the fashion industry, and the luxury market is no exception. What […]
Is The Maximalist Trend Doing Well Commercially?
The maximalist trend is synonymous with major fashion houses such as Gucci, Versace, Moschino, etc. And for years, minimalism ruled the fashion industry and mass media with it’s soft and muted aesthetic. Then, when Alessandro Michele became Gucci’s Creative Director in January 2015, the rebirth of Gucci began. Within a few months, Gucci exploded in […]
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