Athleisure Trend: How Did It Become The New Casual?
Wearing activewear on a day out is the new norm. With the casualisation of clothing – workplaces today are slowly adopting a more casual dress code – it’s no surprise that the athleisure trend become a global phenomenon. How Athleisure Rose the Ranks Maximising Functionality Athleisure may be derived from sportswear but it isn’t necessarily […]
Key Colour Trends for Spring/Summer 2018: An Infographic
Colours play an important role in fashion, which in turn greatly inspire fast fashion retail. However, a strong runway presence does not necessarily equate to a positive retail performance. 2018 saw an array of hues on the runway but which colours translated well to the mass market? To determine which colours from the Spring/Summer 2018 […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
Should More Fast Fashion Retailers Dabble With Lingerie?
More often than not, when the term fast fashion is brought up, the likes of loud prints, trendy blouses and dresses come to mind. From ugly sneakers to ultra ripped jeans, these trends performed rather well and has garnered popularity among the mass market. However, one particular category that has fallen into the blindspot is […]
A Wedding Dress Fit For The Millennial Bride
The royal wedding between Prince Harry and Meghan Markle has caused a frenzy, and it’s not about the lemon elderflower cake nor the romantic white rose bouquet. Brides all over the world are waiting with bated breath for the grand reveal of THE DRESS. The mass-market, however, is not holding any breath and clamouring for […]
Studying The Malaysian Activewear Scene for Q1 of 2018
The beginning of the year seems to be a good timeframe for brands to drive apparel sales, especially in activewear. The all-too-familiar “new year, new me” resolution is an opportunity for retailers and brands to push their products. The common tradition gets people to work towards a goal, and most of it revolves around the […]
The Biggest Challenges Facing Fast Fashion Today
At the end of Q4 2017, H&M announced that sales had dropped by 2%. In order to move stock, H&M had to further discount their products, which thus narrowed their operating margins.This strategy proved unsuccessful and at the end of Q1 this year, H&M had amassed $4.3 billion dollars worth of unsold stock. Once a […]
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