"how to strategise for chinese new year"
How Malaysian Fashion Brands Strategised for CNY 2018, and If It Worked
The Lunar New Year, or more commonly known as Chinese New Year (CNY), is many things: lion dances, reunion dinners and of course, the ‘ang-paus’. For businesses, on the contrary, this festive season is an effective marketing tool. Usually, CNY befalls in the beginning of the year, January or February, and that means marketing promotions […]
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