The Trouble with Relying Solely on Word-of-Mouth Trend Forecasts
It’s a common practice amongst merchandisers and buyers to rely on trend forecasting. Having a clear focus to build your next collection proves to be helpful, especially in today’s digitised world. But relying solely on trend forecast lacks accuracy – a crucial ingredient needed in today’s consumer-driven, fast-moving retail landscape. Today, fashion trends are driven […]
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