11.11 Sale 2020 (SEA): How Top E-tailers Maximised Sales
Singles’ Day 2020 was a resounding success despite Covid-19 and a bleak economic outlook in Southeast Asia. This year’s Singles’ Day sale or regionally better known as 11.11, surpassed last year’s numbers in record time as consumers latched onto discounts offered by marketplaces such as Lazada, Shopee and more. What is Singles’ Day? Singles’ Day […]
Pre-11.11: How Did The 9.9 and 10.10 Sales Perform in 2018?
By now, brands and retailers across the globe are gearing up for the biggest sales event of the year. The 11.11 sales phenomenon is fast approaching, and the current landscape is cluttered with advertised markdowns and enticing promotions. Before this, however, brands and retailers in Southeast Asia (SEA) were prepping for something similar – the […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.