The Evolution of The Luxury Fashion Market
The luxury fashion market is in for a demographic transformation. As consumer behaviours are shifting towards a more digital and experiential trend, luxury brands are realising the need to reinvent themselves. Just a mere decade ago, the premium market was dominated by baby boomers and Gen X – those born after the World War through […]
Has Streetwear Infiltrated The Luxury Scene?
For the longest time, luxury brands have always exuded a strong sense of exclusivity. The limited supply and detachment from the mass market created a facade of an almost “exclusive club” eligible for an extremely niche circle. However, strong competition has always prevalent in the fashion industry, and the luxury market is no exception. What […]
Do Fast Fashion Retailers Follow Runway Trends?
It is a universally acknowledged truth that fast fashion retailers look towards fashion designers as inspiration for their future collections. And why wouldn’t they? In the past, fashion shows were often closed off to the mass consumer, but in this age of information – even the average joe will have some concept of key fashion […]
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