The Evolution of The Luxury Fashion Market
The luxury fashion market is in for a demographic transformation. As consumer behaviours are shifting towards a more digital and experiential trend, luxury brands are realising the need to reinvent themselves. Just a mere decade ago, the premium market was dominated by baby boomers and Gen X – those born after the World War through […]
Is The Maximalist Trend Doing Well Commercially?
The maximalist trend is synonymous with major fashion houses such as Gucci, Versace, Moschino, etc. And for years, minimalism ruled the fashion industry and mass media with it’s soft and muted aesthetic. Then, when Alessandro Michele became Gucci’s Creative Director in January 2015, the rebirth of Gucci began. Within a few months, Gucci exploded in […]
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