What Lies Ahead for Independent Brands?
In recent years, more independent brands are quickly emerging and finding global success. A poll by YouGov, a British market research company, showed that 43% of consumers preferred purchasing from independent brands instead of corporate chains due to their added values. In the current retail landscape where trends in fast fashion are almost uniform, independent […]
Fashion’s Role in the Feminist Movement
Women’s fight for gender equality has spanned hundreds of years but the journey is far from reaching its end. The #MeToo and Time’s Up initiatives became a global movement in late 2017 when victims of sexual abuse broke their silence and named Harvey Weinstein and other prominent figures in entertainment as sexual predators. Following this, […]
Asos’ Comeback: The 4 Strategies You Need To Know
How did Asos bounce back so quickly after a gruelling 2019? Over the past year, Asos has struggled to fix some operational teething issues. As the complications drove up costs and impacted sales, investors lost confidence in the one-time disruptor of the e-commerce landscape. Where Did It All Go Wrong? The company first displayed troubling […]
Are Eco-friendly Materials Retail’s Answer for a Sustainable Future?
Climate change is no longer a distant threat – its effects are being felt worldwide, with urgent action now called for. It’s no secret that the fashion industry is among the leading contributors to this global crisis second only to oil production. In light of this, consumers have newfound resolve to seek out sustainable options. […]
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