Market Insights Made Easy for Speed and Precision
With the recent mass digitisation of fashion retail due to the pandemic, merchandisers, buyers, and designers are increasingly relying on insights to power decision-making. The need to move away from gut feel to actionable insights is becoming more urgent given the high level of competition in online trading. For many brands and retailers new to […]
Coronavirus & The Fashion Industry: What You Need to Know
The fashion industry is in turmoil as the spread of the novel Coronavirus, or Covid-19, epidemic wages on, causing major disruptions to the global retail industry and international supply chains. The outbreak that began in late 2019 has affected more than 110,000 people and spread to 115 countries. China, the epicentre of the virus, is […]
Taking Control of the Shapewear Market
When Kim Kardashian West announced her new shapewear line, it wasn’t just another new celebrity business venture – it disrupted an entire market. Within minutes of its launch, Skims (the name Kardashian West settled with after the Kimono backlash) sold $2 million dollars in product. When asked how it differed from the competition, she emphasised […]
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