Fashion Marketers 101: Where Data Fits In
The increasing speed in fashion impacts more than just trends, it affects how people in the industry work. Merchandisers are using data to study past numbers, while designers turn to data-backed trends to generate new collections. Naturally, the fashion marketers have to catch up too. But first… Source: Love To Know What Does a Fashion […]
Instagram Fashion Sellers: Using Real-Time Data to Strengthen Profit Return
It is no secret that Instagram now boasts more than 800 million users, and is taking the retail and fashion world by storm. According to a report by L2, a company that analyses brands’ digital presence, 93% of fashion brands from Marc Jacobs to Topshop are now on Instagram, although they’ve been using it as […]
From Fast Fashion To Ultra-Fast & Beyond
The fashion industry is constantly shifting as retailers race to meet consumer demands for the latest trends. As the industry becomes increasingly competitive, consumers have the upper hand in the determining what they want and when. They want it FAST. Not just fast, ultra-fast! In an age where speed and immediate gratification is of essence, […]
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