Seasonless Fashion: How Will Merchandising Change?
A few years ago, a new retail concept called “buy now, wear now” was introduced to reduce the lag between fashion and real-world seasons. Customers no longer had to wait months to buy something they saw on a runway four to six months ago. However, the concept failed to take off due to the limitations […]
Merchandising in a Recession: Core Assortment Strategies
In times of recession, cash-efficient merchandising is absolutely necessary for survival. Coming out of the Covid-19 pandemic, brands and retailers must now completely rethink merchandising in the new economical climate. With consumer confidence at an all-time low, purchases will be highly considered. Because of this, brands need to ensure they are offering a substantial core […]
The Manufacturing Game
Take any piece of clothing in your wardrobe and read the label. Chances are, it will read “made in China” or “India” and “Vietnam”. Not to be confused with merchandising that deals with selling products, fashion manufacturing is about assembling and constructing products. Consider a factory that produces clothes and sells them in bulk to […]
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