The Evolution of The Luxury Fashion Market
The luxury fashion market is in for a demographic transformation. As consumer behaviours are shifting towards a more digital and experiential trend, luxury brands are realising the need to reinvent themselves. Just a mere decade ago, the premium market was dominated by baby boomers and Gen X – those born after the World War through […]
Has Streetwear Infiltrated The Luxury Scene?
For the longest time, luxury brands have always exuded a strong sense of exclusivity. The limited supply and detachment from the mass market created a facade of an almost “exclusive club” eligible for an extremely niche circle. However, strong competition has always prevalent in the fashion industry, and the luxury market is no exception. What […]
The Current Modest Wear Scene
Modest fashion is an upcoming market segment that could potentially cause a disruption in the fast fashion industry due to its evident void in the market. Generally known as non-fitted clothes that reveal minimal skin, modest fashion however, should be not be mistaken as Muslimah fashion. Having said that, with Muslimah fashion causing more ripples […]
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