Delivering Newness in Fashion The Right Way
Newness is an imperative strategy in fast fashion. Even in a retail downturn, a healthy newness level is effective at engaging consumers. Demand is the leading force in the consumer-driven retail landscape we are currently in. Consumer preferences shifted drastically as the coronavirus pandemic progressed, giving way to new and unique trends. This is where […]
Just How Fast is Ultra-fast Fashion?
If you’re in the fashion industry, you’d know that trends have the capability to change the landscape. Just think of Millennial Pink or the leopard print. As fast fashion takes flight, trends have been a crucial defining factor for how retailers strategise their assortments. Source: Daily Front Row. The runway, root for all trends. Historically, […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
Prom Season: Breaking Down Ultra-Fast Trends, Colours and Prices
From a semi-formal gathering for high school graduates, to becoming a season on its own: prom season is alive, well and kicking. Prom, short for promenade dance, is a highly-anticipated event all around the world, predominantly in the US and UK regions. The annual occasion is perceived to be a ‘once in a lifetime’ moment, […]
A Wedding Dress Fit For The Millennial Bride
The royal wedding between Prince Harry and Meghan Markle has caused a frenzy, and it’s not about the lemon elderflower cake nor the romantic white rose bouquet. Brides all over the world are waiting with bated breath for the grand reveal of THE DRESS. The mass-market, however, is not holding any breath and clamouring for […]
How Ultra-Fast Fashion Retailers Strategised for Coachella 2018
In a span of 5 years, the gross revenue for Coachella saw an increase from 67.2 million (2011) to 114.6 million dollars (2017) as over 100,000 people – some from overseas – throng Indio, California to attend the annual world-renowned music festival. Historically, it’s about the music and arts, as the festival features musical acts […]
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