Just How Fast is Ultra-fast Fashion?
If you’re in the fashion industry, you’d know that trends have the capability to change the landscape. Just think of Millennial Pink or the leopard print. As fast fashion takes flight, trends have been a crucial defining factor for how retailers strategise their assortments. Source: Daily Front Row. The runway, root for all trends. Historically, […]
Delivering Newness The Right Way
Newness is an imperative strategy in today’s fast-fashion industry – which shows no signs of slowing down. Consumer demand is stronger than ever before, driven by instant gratification. Consumers first developed the “I want it now” mentality when social media became the norm. All it took was a tap to see what everyone was wearing, […]
What Went Wrong with H&M?
Once known for its lightning-fast production and affordable trendy products, H&M is no longer the fast fashion powerhouse they used to be. It’s no secret they have been struggling for the past two years, losing out to competitors such as Zara and ASOS. In Q4 2017, H&M experienced its lowest level of sales on record […]
Prom Season: Breaking Down Ultra-Fast Trends, Colours and Prices
From a semi-formal gathering for high school graduates, to becoming a season on its own: prom season is alive, well and kicking. Prom, short for promenade dance, is a highly-anticipated event all around the world, predominantly in the US and UK regions. The annual occasion is perceived to be a ‘once in a lifetime’ moment, […]
A Wedding Dress Fit For The Millennial Bride
The royal wedding between Prince Harry and Meghan Markle has caused a frenzy, and it’s not about the lemon elderflower cake nor the romantic white rose bouquet. Brides all over the world are waiting with bated breath for the grand reveal of THE DRESS. The mass-market, however, is not holding any breath and clamouring for […]
How Ultra-Fast Fashion Retailers Strategised for Coachella 2018
In a span of 5 years, the gross revenue for Coachella saw an increase from 67.2 million (2011) to 114.6 million dollars (2017) as over 100,000 people – some from overseas – throng Indio, California to attend the annual world-renowned music festival. Historically, it’s about the music and arts, as the festival features musical acts […]
The Biggest Challenges Facing Fast Fashion Today
At the end of Q4 2017, H&M announced that sales had dropped by 2%. In order to move stock, H&M had to further discount their products, which thus narrowed their operating margins.This strategy proved unsuccessful and at the end of Q1 this year, H&M had amassed $4.3 billion dollars worth of unsold stock. Once a […]
Should You Only Stock Up On Bestsellers?
How would the fashion industry look like if they only focused on best-selling apparel? Skyrocketing sales? To a certain extent. Less promotions needed? Perhaps. But how would the runways look like? Here’s a sneak peek. Best- selling tops from Boohoo Best-selling pants from Topshop Best-selling dresses from Missguided These are just some examples of what […]
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