Athleisure Trend: How Did It Become The New Casual?
Wearing activewear on a day out is the new norm. With the casualisation of clothing – workplaces today are slowly adopting a more casual dress code – it’s no surprise that the athleisure trend become a global phenomenon. How Athleisure Rose the Ranks Maximising Functionality Athleisure may be derived from sportswear but it isn’t necessarily […]
The Evolution of The Athleisure Trend
In a previous article, “How Athleisure Became The New Casual”, we mentioned how athleisure became a norm in 2014 when Beyonce released an athleisure collection with Topshop called Ivy Park. The cool, effortless yet comfortable style was popularised by millennials who became more interested in the urban street style, as well as having an affinity […]
The Ultimate Guide to Athleisure
Athleisure is one of the most prolific trends in contemporary fashion. The term was first coined in association with Lululemon as part of the yoga craze in the late ‘90s. Known for its premium-priced yoga pants, the brand’s core following was professional young women leading healthy lifestyles. Due to immense comfort the yoga pants provided, […]
The Deep Dive: Adidas vs Nike in SEA
The ‘Adidas vs Nike’ battle continues. Earlier this year, we took a look at both sportswear powerhouses, comparing their 2018 assortments, sell-outs and bestsellers. The verdict? Nike was ahead of the pack, but its rival wasn’t far behind. Again, Nike and Adidas went head-to-head in 2019. From Naomi Osaka’s Nike endorsement (who was previously team […]
Nike vs. adidas: Who’s Leading?
We’ve created an updated article on Nike vs. adidas! It features the latest data on both brands and taps into the SEA market. Trust us, if you google ‘Nike vs. adidas’, you’ll never find a clear answer. There is unwavering support for both brands, with neither team backing down. From a fashion perspective, the divide […]
Trend Report: Chinese New Year 2019
Before, retailers were able to take a short break after the Christmas frenzy. Today? Local markets are not the only ones gearing up for Chinese New Year – international brands are, too. Global retailers are no longer turning a blind eye to one of the world’s largest festivities, especially with China’s booming market. On top […]
Top Sneakers of 2018 in Malaysia (Infographic)
This article was written by Barry Ooi, Omnilytics’ Head of Fashion. He shares his views on sneaker trends, as well as a list of the top sneakers of 2018 in Malaysia. The sneaker industry was extremely competitive in 2018 – you wouldn’t have missed the heavy debates on which were the top sneakers of the […]
Are Leggings Still The New Denim Jeans?
Denim jeans have got a new trend riding on its hemlines. Since 2016, this classic, laid-back staple’s position on the fashion leaderboard was threatened by the rise of leggings and yoga pants, no longer relegated to the gym but worn almost everywhere besides to prom. Blame the new casual kid on the block – Athleisure. […]
Trend Report: The Ugly Sneakers That Got Away
There is truly nothing as volatile as trends in the fashion world. Tops, for example, have fallen victim to the ever-changing state of fashion. In just the span of a year, the trend for necklines in tops have evolved from off the shoulder, to cold shoulder, and eventually to halter off shoulder. Now, even sneakers […]
Studying The Malaysian Activewear Scene for Q1 of 2018
The beginning of the year seems to be a good timeframe for brands to drive apparel sales, especially in activewear. The all-too-familiar “new year, new me” resolution is an opportunity for retailers and brands to push their products. The common tradition gets people to work towards a goal, and most of it revolves around the […]
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