How Is The Same Product Strategised Across Different Retailers?
In the fashion business, brands and retailers are reaching out to different platforms in order to gain a footing in the industry. From multi-label retailers to e-commerce, the landscape has transformed into a global ecosystem. This is due to the shift in trends in consumer behaviour. While it is true that some countries, like Australia, […]
How Buyers Can Do Comparison Shopping with Data
A decade ago, trends had a longer life cycle. As per the fashion trickle theory, trends ‘trickled’ down from couture to high street, starting from the rich and famous. Think of it in a pyramid form. A trend would be adopted as it slowly moves its way down to designers, contemporary and high street. By […]
Pre-Raya Season: The FashionValet Raya Collection
Unlike markets across the world that shift and strategise their collections around the four seasons, fashion in Malaysia revolves around festive seasons. The market here reflects the country’s multiracial society that commemorates different occasions. A few months back, the focus was on Lunar New Year. This time around, all eyes are on the upcoming Raya […]
Bikinis or One Piece Swimsuits? Analysing The Swimwear Market
Summer is only a few weeks away, and buzz about the season’s swimwear is spreading. While we do know that the swimwear market is projected to reach USD 276 million by 2022, that only gives a macro level view. In a world of e-commerce, the market is intertwined. Even though smaller swimwear and beachwear brands Seafolly […]
Prom Season: Breaking Down Ultra-Fast Trends, Colours and Prices
From a semi-formal gathering for high school graduates, to becoming a season on its own: prom season is alive, well and kicking. Prom, short for promenade dance, is a highly-anticipated event all around the world, predominantly in the US and UK regions. The annual occasion is perceived to be a ‘once in a lifetime’ moment, […]
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