Why Planning and Trading Open-To-Buy is Key to Your Retail Business
This article is written by Sarah Johnson, the founder of Flourish Retail. Open-To-Buy, or OTB as it’s commonly known, is relevant to all retail businesses. As merchandisers, we hold the secrets to generating sales and profit, and it is all in the planning. At a simplistic level, by planning, we create the shopping list that […]
Receive Weekly Industry Roundups
Sign up to receive the latest industry insights, news and weekly updates delivered straight to your inbox.